JOURNALIST BROADCASTER BEAUTY & WELLNESS EXPERT

Emma, known professionally as Emma Guns, is an award-winning journalist, broadcaster and beauty & wellness expert who explores what really works through lived experience and extensive testing.

With over 25 years of experience in the industry, she spent a decade as a magazine editor at OK! magazine, RED and Women’s Health and has contributed to leading publications including The Sunday Times Style, The Times, Red, The Telegraph, YOU Magazine and Women's Health.

As the creator and host of The Emma Guns Show, where qualified experts - not self-proclaimed ones - share evidence-based insights, practical advice and real-world strategies for feeling better inside and out, The show which has millions of global downloads has featured intimate and insightful conversations with figures ranging from FBI negotiator Chris Voss and Secret Service agent Evy Poumpouras to beauty and business leaders like Caroline Hirons and Trinny Woodall. The conversations that have shaped her sharp, relatable approach to success, wellbeing and self-worth, covering everything from skincare to mental wellness. Alongside these interviews, Emma’s solo ‘spoken blog’ episodes (part audio diary, part reflection) offer a candid, personal perspective that resonates deeply with her audience.

Emma is a journalist first and foremost and has absolutely no time for woo-woo nonsense or marketing spin. Her passion lies in cutting through the marketing noise to deliver functional, high-quality information on physical, mental and emotional health and she brings lived experience and empathy to every topic she covers. Whether discussing the best skincare routines or sharing her personal journey with mental health and binge-eating disorder to inspire positive change in others.